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Killer Queen
Killer queen

Type

Women's Fragrance

Released

August 24, 2013 (US)
August 28, 2013 (UK)

Label

Coty Inc.

Tagline

Own The Throne

Predecessor

Meow!

Website

Katy Perry's Official Perfume Website

Killer queen poster

Promotional Poster

Killer Queen is a fragrance created by Katy Perry and Coty Inc. The fragrance was released in 2013, and follows her first two fragrances Purr and Meow!. The perfume comes in a box that is red with gold touches, and the bottle is shaped like a red ruby.[1]

Conception and background

It was reported in December 2012, that Perry had teamed up with beauty products giant, Coty, to produce a line of fragrance.[2] Killer Queen is named after the song of the same name by Queen, and Katy Perry herself has revealed that she drew inspiration from Freddie Mercury. Perry told Women's Wear Daily that “Killer Queen has been in my vocabulary since I was 15, because of the song ‘Killer Queen’ by Queen. Freddie Mercury painted the lyrics of this woman who I wanted to be. She seemed very powerful, and she captivated a room when she walked in. I named my company Killer Queen after those lyrics. I feel like, after all this time, it was appropriate to use that name in association with something I did. I feel like I’m falling, finally, into that woman Freddie painted.”[3] Killer Queen was described as a playful, sophisticated, powerful, edgy and delicious fragrance, that reflects the rebellious spirit of the singer.[1] The fragrance, released in 2013 is a departure from the concept of her first two fragrances Purr and Meow!, which were cat-themed.

Scent and packaging

Killer Queen was created by Laurent Le Guernec of International Flavors & Fragrances. Its top notes include wild berries, dark plum and bergamot accords. The main note of the heart is velvety red flower (celosia), but there are also sambac jasmine and rainbow plumeria. The base contains cashmere, patchouli and liquid praline.[4] The fragrance comes in a red and gold jewel-shaped bottle, which was inspired by a queen’s sceptre. Perry told Elle that the perfume is aimed at "any woman with even the smallest mustard seed of power inside her who wants to bring it out." Although marketed as a women's fragrance, Perry said it suits "someone daring and different – a man or a woman" and described the scent as having a "touch of androgyny".[5]

Release and promotion

Killer Queen commercial

Perry posing on top of an overturned throne in the commercial for Killer Queen

Killer Queen was released on August 24th in the US. It is available as a 15, 30, 50 and 100ml Eau de Parfum, and body lotion and shower gel are also available. In the official promotional picture of Killer Queen, Perry poses on an overturned throne with a crown by her feet, wearing a velvet dress, lace-up boots and criss-cross tights.[6]

Commercial

The 30-second commercial was filmed in January 2013 and directed by Jonas Åkerlund. It features Perry as a queen being dressed by her servants. Eventually, she gets annoyed, knocks them away, ripping off her wig and dress and letting down her silky black hair. Perry then walks out of her dressing room and into the corridor, leaving the inhabiting nobleman in shock, toward a throne, kicks it over and perches on top of it, before uttering the fragrance's tagline 'Own The Throne.' The commercial was noted by many reporters to be similar to Beyoncé's Mrs. Carter Show promotional clip, which was also directed by Åkerlund.[7]

Limited edition versions

Oh So Sheer

Main article: Oh So Sheer (Perfume)

Royal Revolution

Main article: Royal Revolution (Perfume)

Awards

Year Award Category Result
2014 Canadian Fragrance Awards Customers Choice Won[8]

References

  1. 1.0 1.1 Killer Queen Katy Perry perfume - a new fragrance for women 2013
  2. Katy Perry and Coty Announce Fragrance Partnership, New Perfume 'Almost Finished' | Billboard
  3. Katy Perry's Royal Turn: Killer Queen - Fragrance - Beauty - WWD.com
  4. Katy Perry Official Killer Queen Fragrance - Scent
  5. ELLE EXCLUSIVE: Katy Perry talks Killer Queen fragrance | ELLE UK
  6. Katy Perry looks hot in promotional picture for Killer Queen perfume - Beauty News - Reveal
  7. Does Katy Perry’s New ‘Killer Queen’ Perfume Commercial Copy Mrs. Carter? You Decide | Music News, Reviews, and Gossip on Idolator.com
  8. Killer Queen has been named the...

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